We helped North Carolina-based Bear Rock Cafe build awareness and grow from regional favorite to national franchise in the competitive quick-casual restaurant segment.
Working in cooperation with Crittenden Advertising, Bear Rock was positioned as the “Mountain Fresh” restaurant in all communications. A strategy that fueled attention among prospect franchisees and drove restaurant traffic in locations across the state as well as nationally in Boston, Chicago, Philadelphia and elsewhere.
Our aggressive media relations launched the Bear Rock story nationally. Coverage appeared in news media from Boston to Denver and nationally in BusinessWeek, which fueled franchise interest. Within two years, Bear Rock expanded from a handful of N.C. locations to more than 30 in seven states, with franchise agreements for 170 more. A wonderful case study on the power of a focused brand identity and good media relations.