A new logo and tagline offered an opportunity to more accurately capture DHIC’s role in the community and provide a fresh outlook for its future.
40th Celebration Event
Our work on DHIC’s 40th anniversary included a 10-minute documentary, a health and housing symposium and celebration luncheon, and many other activities designed to showcase its impact on our community.
We work with DHIC, Inc. to advocate for affordable housing in the community. Originally founded in 1974 by the City of Raleigh, DHIC now operates as a nonprofit developer creating housing opportunities throughout the Triangle for seniors and working families. Throughout the past year, we implemented a comprehensive rebrand to help them celebrate their 40th Anniversary.
Activity included a new logo and tagline to usher in this new era. It also included brand positioning, a new website, a short documentary film on their 40-year legacy, a celebratory logo, invitation and marketing materials for the 40th event. Since we love to throw a good party, our event management support helped to create a festive, successful affair attended by more than 400 supporters.