One of the Triangle’s oldest commercial contractors specializing in design-build came to us with what the president described as an “old, tired” brand. Our brand positioning with Bobbitt Design Build began by talking with current and past customers.

What transpired is the “THINK DESIGN BUILD” campaign still in use more than a decade later. Our efforts also included website design with more poignant visuals and information, an impactful advertising campaign and trade show display, special event counsel and a short documentary film showing its approach.

Bobbitt capped off its biggest year ever in 2006 with record revenues at offices in North and South Carolina. We also helped the team celebrate its 60th Anniversary with a few thousand of its very close friends.