From 2008-2010, our work with the National Children’s Study helped to build a foundation for awareness in Duplin and Durham Counties and launch the largest, long-term health study in U.S. history. Through inviting design and messaging we created brand continuity aimed at reaching local families. Advertising included print, billboard, television, radio and “environmental” on grocery store floors.
Our design structure for the brand, with swooshes of red, yellow and purple, helped to convey friendliness so the key audiences of African-American and rural Latinas could easily recognize the Study at activities across both counties. United under a colorful, friendly brand, the identity created a powerful advocate to help the Study stand out among everyday clutter.