The genesis of Tribute Pizza Place was the notion of bringing back the gathering place for enjoyment of pizza. A huge challenge included sparking new life into MacGregor Village in Cary, N.C. We established an uplifting brand to position Tribute as a unique destination for families, embodying the owner’s desire to create a sense of team and community with his restaurant. Media relations helped kick-start the restaurant’s opening, including an early mention and then a full story in the News & Observer as well as a positive food critic review.

Unfortunately, full implementation of the brand was never in the cards. Most of the work and recommendations we provided weren’t used. We think that’s a shame. Because as you can see, it’s a unique brand that needed to see the light of day to succeed.