Triumph Raleigh was born out of the family retirement that allowed the Ray Price Harley-Davidson and Ray Price Triumph motorcycle dealerships to transition to a new owner. We were tasked with marketing strategic planning and brand development process to create the dealership’s new name and logo.
The resulting brand embodies the stripped down cool of Triumph. With a nod to Raleigh’s rich history, the logo has a contemporary design appeal and offers an identity system that’s flexible for many uses.