For 110 years, the YWCA passionately worked to promote peace, justice, freedom and dignity for all people, providing programs that spanned the region and made life-changing differences for thousands of area families. Our work included branding and communications outreach to the community, particularly working with area media to generate awareness of YWCA programs for low wealth families.
We fundamentally redesigned the YWCA brand to better communicate the many programs and services. This included Word templates, posters, brochures, t-shirts, as well as rebranding their passenger vans, painting a 28-foot mural on the side of the building, and helping the organization raise more than one-half million dollars over four years.
We rolled up our sleeves with YWCA staff to communicate at a grassroots level and help empower women of low-resource, provide health education to those who needed it most, and help girls and boys develop their academic and social skills to achieve their full potential. We’re very proud of the dedication, skill, thoughtful ideas and compassion our team displayed in tandem with the courageous staff at the YWCA.