Ilina is a seasoned marketer with more than 20 years of consumer research, marketing, communications, brand management, and advertising experience. Her professional background includes creating brand strategies and promotional campaigns ranging from FORTUNE 500 companies to national consumer products and arts organizations. Ilina is a specialist at translating consumer insights into useful ideas. Her research with consumers has helped position brands large and small, from American Express to the Healthy Back Store. She holds an M.S. degree in integrated marketing communications from the Northwestern University Medill School of Journalism, and a B.A. in history from the University of Virginia. Ilina was one of the Top 50 Twitter Moms of 2011 for her blog Dirt & Noise.